How do?
Welcome to my shop
Let me cut your mop
Let me shave your crop
Daintily, daintily…Hey, you!
Don’t look so perplexed
Why must you be vexed?
Can’t you see you’re next?
Yes, you’re next, you’re so next!
Bugs Bunny, Rabbit of Seville (1950)

This Cardinal Barber Shop is the real fucking deal: it’s been perched in that Palo Alto hotel since 1925, outlasting every goddamn trend, every manufactured scene, every slick haired venture capitalist who thought they invented disruption while Gerardo Macareño’s been running scissors and straight razors through the same ritual since 1982. There’s something gorgeous and defiant about a place that just is, you know? No pivot, no exit strategy, no reimagining the barber experience, just a man and his shop holding the line while Silicon Valley churns through its manic phases like some speed freak Ouroboros eating its own innovationspeak. The Bugs Bunny quote hanging there like a Rosetta Stone is perfect: “Daintily, daintily…Hey, you! Don’t look so perplexed.” Because that’s exactly what this place does: it keeps clipping hair with the same unperplexed certainty while everyone around it acts like the world’s being born again every fiscal quarter, when really it’s just the same humans needing the same haircuts they always did, thank you very much.